# Glossary
# User Flow
The term ‘flow’ depicts movement. Product creators need to consider the path in which the user will navigate through the website or app, prompting the creation of user flow. This path is divided into a series of steps that the user takes from the entry point through conversion funnels towards the final action (signup, purchase, etc.). (c) Understanding User Journey vs. User Flow (opens new window)
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# User Journey
In comparison with user flow, the user journey does not focus solely on individual states and elements that trigger those states; they have several layers of information — users’ feelings, thoughts, etc. (c) Understanding User Journey vs. User Flow (opens new window)
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# Style Guide
A style guide or manual of style is a set of standards for the writing, formatting and design of documents. It is often called a style sheet, although that term also has other meanings. (c) wiki
Here are the basic style guide categories:
- Brand Identity
- Design Language
- Voice and Tone
- Writing
- Patterns
- Code
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# UI Kit
A UI kit, or user interface kit, is a collection of assets that contains a set of design elements such as UI components and styles. UI components are elements that convey meaning and provide functionality to users. Some examples of UI components are input forms, widgets, and navigation menus.
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